PRIVACY POLICY

Last updated: September 2026

At Little Starling, we respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website, create an account, place an order, contact us or otherwise interact with Little Starling.

1. Who We Are

Little Starling is an online retailer offering clothing, toys, baby products, accessories and other products for babies and children.

For the purposes of applicable UK data protection law, Little Starling is responsible for the personal information described in this Privacy Policy where we determine how and why that information is used.

Contact email: support@thelittlestarling.com

2. Information We May Collect

Depending on how you interact with Little Starling, we may collect information such as:

Your name
Email address
Telephone number
Billing and delivery address
Order and transaction information
Products purchased or returned
Account information, where you create an account
Communications you send to our Customer Care team
Marketing preferences
Information about how you interact with our website
Technical information such as device, browser and website usage information where collected through cookies or similar technologies

Payment details are processed through the payment services available at checkout. We do not need to receive or store your full payment card details in order to process your purchase.

3. How We Use Your Information

We may use personal information to:

Process and fulfil orders
Arrange delivery
Process payments, refunds and returns
Communicate with you about your order
Provide customer service
Manage customer accounts
Prevent and investigate fraud, misuse or security issues
Maintain and improve our website and services
Comply with legal, regulatory, accounting or other applicable obligations
Send marketing communications where permitted

We will only use personal information where we have an appropriate legal basis for doing so.

4. Our Lawful Bases

Depending on the purpose, we may process personal information because:

Contract — processing is necessary to take steps at your request or fulfil our contract with you, such as processing an order, arranging delivery or dealing with a return.

Legal obligation — processing is necessary for us to comply with applicable legal obligations.

Legitimate interests — processing is necessary for our legitimate business interests or those of another party, provided those interests are not overridden by your rights and interests. This may include protecting our business, preventing fraud and improving our services where appropriate.

Consent — where we rely on your permission, such as certain marketing activities, you may withdraw your consent at any time.

The ICO requires organisations to identify and communicate the applicable lawful basis rather than treating consent as the basis for every type of processing.

5. Marketing Communications

Where applicable, you can choose whether you would like to receive marketing communications from Little Starling.

Where we rely on consent, you can choose separately whether to receive marketing by available channels, such as email or SMS.

You can withdraw your consent or unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting us.

Choosing not to receive marketing will not prevent us from sending service communications that are necessary in connection with an order or customer service request.

Nossa configuração atual do checkout — consentimento separado para email/SMS e caixas inicialmente desmarcadas — está bem alinhada com a orientação do ICO de que consentimento deve envolver uma ação positiva e ser específico para o canal utilizado.

6. Sharing Your Information

We may share personal information where necessary with categories of service providers involved in operating Little Starling, such as:

Website and e-commerce service providers
Payment service providers
Delivery and logistics providers
Customer service and communications providers
Technology, security and fraud-prevention providers
Professional advisers where necessary

We may also disclose information where required by law, regulation, legal process or an appropriate authority.

We do not sell your personal information.

Service providers should only receive information necessary for the relevant service and handle it in accordance with applicable requirements.

7. International Data Transfers

Some service providers involved in operating our website or providing services may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that applicable data protection requirements and safeguards are followed.

Where required, appropriate safeguards may include applicable adequacy regulations or recognised contractual protections.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining appropriate business and transaction records, resolving disputes and meeting applicable legal, tax, accounting or regulatory requirements.

Retention periods may therefore vary depending on the type of information and the reason it is held.

When personal information is no longer required, we take appropriate steps to delete or anonymise it where applicable.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate essential website functions and, depending on your choices and the technologies enabled on the website, to understand website usage, improve services or support marketing activities.

Where consent is required, you will be given appropriate choices regarding non-essential cookies.

For more information, please refer to the cookie information and settings available on our website.

10. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request portability of certain information
Withdraw consent where processing is based on consent

These rights are not absolute and may depend on the circumstances and the legal basis on which information is processed.

You have the right to object to the use of your personal information for direct marketing at any time.

O destaque desse direito é proposital: o ICO determina que o direito de oposição seja trazido claramente à atenção do titular.

11. How to Exercise Your Rights

To ask a question about your personal information or exercise an applicable data protection right, please contact us using the details provided in this Privacy Policy.

We may need to verify your identity before completing certain requests.

12. Complaints

If you have concerns about how Little Starling handles your personal information, please contact us first so that we have an opportunity to address your concern.

You also have the right to raise a complaint with the UK Information Commissioner's Office (ICO).

Information Commissioner's Office (ICO)

The right to complain to the relevant supervisory authority is one of the items a UK privacy notice should communicate.

13. Children's Privacy

Little Starling sells products intended for babies and children, but our website and online purchasing services are intended to be used by adults.

We do not intentionally ask children to provide personal information for the purpose of purchasing products from our website.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate.

14. Security

We take appropriate organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

15. Third-Party Services

Our website may contain links to third-party websites or services.

Little Starling is not responsible for the privacy practices of independent third parties. We encourage you to review the privacy information provided by those organisations when you interact with their services.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable requirements.

When we make changes, the updated version will be published on our website and the “Last updated” date will be revised where appropriate.

17. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

Little Starling
Email: support@thelittlestarling.com

Little Starling — For every little moment.